1. Message | 2. Perception | 3. Action | 4. Content | 5. Technology | 6. Marketing | 7. Administration | Back to the Main site > 6. MARKETING/UPDATING Briefly, what are your short-term marketing goals (in the next 2 years)? How will this Web Site help to meet your goals? Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe. What do you feel is your number-one business problem? (examples: change image, increase customers, promote company, etc.) What methods of distributing the URL already exist within the company? Corporate Collateral Print Advertising Email Seeding Web Advertising: Do you intend on keeping the site updated? If so, how often? Who is responsible for updating and providing content? Content Source: