1. Message | 2. Perception | 3. Action | 4. Content | 5. Technology | 6. Marketing | 7. Administration | Back to the Main site > 4. CONTENT Will this site use existing content? If so, what is the source and who is responsible for approval: If not, will you be creating content in-house or using an outside provider? Existing Content Source: Approval Contact: New In-House Content Source: New Outside Content Source: What is the basic structure of the content, and how is it organized?: What elements do you see as "globals" or appearing on every page within the site? (examples: logo, site name graphic, toll-free number, email contact link, order button):