1. Message | 2. Perception | 3. Action | 4. Content | 5. Technology | 6. Marketing | 7. Administration | Back to the Main site > 3. ACTION What is the primary action you wish your target user to take from the main page of your site? (examples: download, browse, move along specifi ed path, email, order, explore, click button, call, etc.): What is the primary action you wish your target user to take before leaving your site? Is it the same action? If not, describe why: What elements are key items you wish to have available to the user on every page?: