| 2. PERCEPTION |
| Use three adjectives to describe how the site should be perceived by the user.
(examples: conservative, progressive, friendly, formal, casual, serious, experts, humorous,
service-oriented, professional, etc.) |
|
1.
|
|
2.
|
|
3.
|
Is this different than your company's current image perception?:
|
What do you feel is the biggest challenge in getting your image across to customers?:
|
| Describe any visual elements or styles which can be utilized from existing marketing
materials or collateral. |
* Logo (electronic version):
|
* Color scheme:
|
* Illustrations:
|
* Photography:
|
* Type treatments:
|
* Existing web art:
|
How is your company currently perceived?:
|
Do you wish to carry through the same kind of message through your Web Site?
|
List any URLs of sites you find compelling:
|
What do you find the most interesting about these sites?:
|
List URLs of competitor sites and briefly state what you like and dislike about their overall site.:
|