1. Message | 2. Perception | 3. Action | 4. Content | 5. Technology | 6. Marketing | 7. Administration | Back to the Main site > 1. MESSAGE Your proposed site's URL: Your proposed site's descriptive title (example: "The web site geared to business"): What is the primary message you wish to convey to your audience with this site?: What are your secondary objectives and overall goals you hope to achieve?: What goals does your company intend to reach with a new Web Site?: Who is your target audience? Is it different from your current customer profile? How does your company differentiate itself from competitors?: What are the key reasons why customers choose your company?: